Today, Australia’s Golden Outback launched an exciting new initiative to drive visitation to and increase awareness of the WA Goldfields as a tourism destination.

We’re working collaboratively with the Eastern Goldfields Historical Society in Kalgoorlie to find a person who has family connections to the Goldfields and wants to research their history. We’ll be bringing the selected person to the Goldfields and follow their journey of discovery creating a suite of content showcasing their story and the Goldfields region, which we will distribute via owned, earned and paid channels.

As a non-traditional type of destination marketing campaign and partnership it should be interesting to see how it evolves and there’s also potential for it to act as a catalyst for the development of a new tourism experience(s). More details here https://www.australiasgoldenoutback.com/history