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Having travelled to all seven continents and worked in luxury travel sales and marketing for over a decade, Nicola specialises in premium tourism experiences for ultra-high-net-worth individuals.

Her work spans the breadth of the tourism industry – agency, wholesale, trade-media and inbound, and with a background in digital marketing prior to tourism, Nicola brings together a potent combination of skills and knowledge.

Through her work at Alquemie, an Australian high-end inbound tour operator, Nicola has fostered strong global industry connections with luxury travel agents in networks such as PURE Life Experiences, Traveller Made and Virtuoso. It is her connections with these agents in addition to first-hand experiences of luxury travel product that has informed her knowledge of exactly what discerning guests are looking for. In 2020 she created and hosted PURE Pursuits Australia, a five-day journey for the finest minds in luxury travel.

She is a graduate of both ATEC’s ELITE mentoring program and Travel Industry Mentor Experience (TIME) and is part of the Transformation Travel Design program aimed at reimagining and recalibrating traveller engagement and experience-design, with an eye toward the transformation of self and society.

She is founder of Elixir Journeys, a new nature-based high-end tour company on the Central Coast, designed to give guests premium experiences that might be found by those staying at a luxury lodge.