Hi Simon, thank you for your comments and insights and I am glad you got value from it. In terms of getting engagement from VIC’s you need to show the mutual benefit and make it easy to do business together. Will you train the team on your product and how easy is it to book product or refer people your way.

I work with VIC’s who are… Read more

Thanks Glen and ultimately it first requires education, vision and enlightenment of key decision makers within local government – including elected members. This process needs to be backed by robust strategy, plans and data to showcase the return on investment when the model is right. Only once we get the buy in can we get creative.

Great to hear Abby, I’ll see if we can get a recording to share with others that may be interested in the session

Thanks for sharing @NessaW

Regional Australia Institute also have a webinar series, Regions Rising
Tomorrow’s session is Road Trip Revival: Can Domestic Tourism Fill the Gap?

@coralie-bell and @Catrin will be presenting

Registration essential: https://us02web.zoom.us/…/reg…/WN_dMN7FUvjR2ee7PEVkoG5Ow

Thanks for sharing and unfortunately this is an antiquated model due to a lack of insight and knowledge – and commonly held beliefs about the role of a VIC.

Based on what it has been in the past. From my extensive experience working with re-designing models across regions these must be fulfilling the role of a regional showcase/hub. The VIC… Read more

Great article Linda and the first point connected with me greatly. Know what great looks like before even thinking about planning. Measurement is often overlooked as it’s just not sexy. All really on point recommendations – thanks for sharing your headspace!

Thanks Sarah and you are right on about the desire to connect in with the people behind the brand. People are wanting hands on, real experiences and even if that means getting slight dirty! After 2020 the need to get connected will be greater than ever.

Thanks for a great article Kate and so true when designing these experiences we need to really be able to identify how we want people to think and feel – the emotional proposition has to come first.