Rochelle Vaisanen
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Melissa Ritchie, Wisdom
The tourism industry is still in recovery mode. With the influx of the Visiting Friends and Relatives market in regional areas, we look at how you can build local pride with your own residents, building an army of local ambassadors to feed your local economy from inside of the fence.
See Melissa’s presentation here.
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Hannah Statham, Media Mortar
Across this presentation Hannah will share how you can use stories to create an emotional connection with customers and drive long-lasting action. This presentation breaks down what’s normally an esoteric topic into simple steps to build into your marketing plan.
See Hannah’s presentation here.
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Stuart Toplis, Tourism, Events & Visitor Economy Victoria
Every disaster or crisis will attract unwelcome attention of varying degrees, with the potential to impact negatively on visitors’ perceptions. This session will provide practical tips about preparing for when things go pear shaped.
See Stuart’s presentation here.
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Peter Clay, Caravan Industry Association of Australia Ltd
Utilising mobile positioning data to analyse drive tourism behaviour can benefit local governments in their planning around tourism, crisis management and infrastructure usage. Learn from case study examples where data collected has provided key insights into drive distance and times,…
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Marcus Falconer, Australia’s Golden Outback
The challenges and opportunities of a regional tourism organisation with 51 local government areas and a region six times bigger than the United Kingdom.
See Marcus’s presentation here.
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Rebecca White, Tourism eSchool
A practical and thought provoking session on how visitor servicing teams can be a force for positive change in their local communities and environment.
View Rebecca’s presentation here.
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John Hart, Australian Chamber of Commerce and Industry
View the presentation here.
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A great case study from ART Ambassador @peter-woofmedia
Come and See For Yourself is a stunning destination campaign created by Coonamble, Gilgandra and Warrambungle; three LGAs working in co-operation to promote tourism to their picturesque pocket in Central West New South Wales. Take a look
https://woof.media/3L2Qfx7 -
There’s still time to register for the Australian Regional Tourism Convention and National Agritourism Conference being held in just two weeks from 10-13 October (ART Convention 10-12 October and Agritourism Conference 13 October).
This year’s convention theme is “Regional Australia – paving the way for a stronger visitor economy“.
You won’t…
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SPEAKER SPOTLIGHT | Michael Crosby
Topic: A new world of travel: how Airbnb is changing how we live and travelMichael Crosby has been the Head of Public Policy for Airbnb Australia and New Zealand since April 2022.
Michael joined Airbnb from Optus, where he spent almost five years in the government and public affairs team, including in…
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