Base

Sally has a diverse background in tourism and hospitality over a 30 year career. After completing her Bachelor of Commerce (Marketing) degree, Sally’s early career was spent working up the chain of the International Hotel sector through customer service, accommodation and conference sales management before moving to renown Melbourne caterer Peter Rowland Catering as a Group Venue Sales Manager. In 2007 Sally and her husband relocated to Albany to join her family’s premium hosted accommodation business, The Beach House at Bayside, which is a consistent TripAdvisor Travellers Choice “Best of the Best Winner”, and was inducted into the Qantas Australian Tourism Awards Hall of Fame in 2018.

Sally was a Board Director of Regional Tourism Organisation Australia’s South West from 2014 to 2020 and Board Director of Tourism Council of Western Australia (TCWA) from 2018-2022. She has been a part of the WA Tourism Awards Judging Panel for both business and individual categories and has a passion for  customer centric experiential tourism, and in ensuring invested micro business operators have an industry voice.