Tourism Australia ‘Holiday Here This Year’ Activity Update

Tourism Australia’s domestic campaign, Holiday Here This Year, continues to roll out and gather momentum with new TV advertisements hitting the screens in regional Australia this week. This is in addition to the national radio advertisements that started airing last week, and the extensive out of home advertising seen across the country. Industry and all states and territories are working with Tourism Australia to amplify the campaign in their own marketing, with agreement in principle to matching funds provided by the Federal Government.

The campaign has reached over 9 million people on social media channels and the campaign page on Australia.com has been visited by more than 21,000 people. Get involved with the campaign by downloading the Campaign Toolkit here and joining the Facebook event.

In the current competitive landscape, we encourage you all to get on board supporting the Holiday Here This Year and Now’s the time to Love NSW campaign.

The Barrington Coast team have endeavoured to make it easy for their industry stakeholders by pulling together a Tourism Recovery Toolkit….great job Destination Barrington Coast! https://www.dropbox.com/s/t3h0e67yzwbihfq/Barrington%20Coast%20-%20Tourism%20Recovery%20Package%20Toolkit%20FINAL.pdf?dl=0

Source: Destination North Coast

https://www.tourism.australia.com/en/news-and-media/newsletters/toolkit-registration.html