4 Guiding Principles for DMO Communication during COVID-19

Destination Think has provided these four key considerations for destination marketers during COVID-19.

Before travel restrictions are lessened globally, many in the tourism industry are asking about how to appropriately promote future travel planning in a way that’s not tone-deaf. As more governments discuss opening borders, communities may feel worried about the risks of inviting in strangers, while travellers could be grieving a loss, struggling financially, or simply hesitant to resume their old travel routines for concerns of safety.

As restrictions begin to lift, saying the right thing at the right time will be a delicate dance for your destination. You can use these guidelines to help your DMO approach online content and communication in a practical and proactive way.

https://members.regionaltourism.com.au/4-guiding-principles-for-dmo-communication-during-covid-19/