The Australian Regional Tourism (ART) Strategic Plan sets out key priorities and actions for the 2025–2028 period. The plan includes:

Key Pillars

Advocacy Elevate the national regional tourism priorities to shape policies that support and develop the visitor economy.
Collaboration Build and nurture partnerships among stakeholders to foster unity and strengthen the regional tourism industry.
Regional Empowerment Strengthen regional capabilities and support sustainable growth to boost tourism and build industry resilience.

National Tourism Priorities

The tourism priority issues will be a focus for national level advocacy, and steering a coordinated approach to seek solutions is integral in addressing these issues to make a significant contribution to the growth of regional tourism and communities.

Action Plan

The action plan outlines specific project initiatives and actions aligned with each strategic pillar of our strategy. It designates responsible leads for each project to ensure accountability and effective execution. By clearly defining roles and actions, this plan aims to facilitate structured progress and achieve our strategic priorities.