STRATEGIC PLAN 2025-28

The Australian Regional Tourism (ART) Strategic Plan sets out key priorities and actions for the 2025–2028 period. The plan includes:

Key Pillars

Advocacy Elevate the national regional tourism priorities to shape policies that support and develop the visitor economy.
Collaboration Build and nurture partnerships among stakeholders to foster unity and strengthen the regional tourism industry.
Regional Empowerment Strengthen regional capabilities and support sustainable growth to boost tourism and build industry resilience.

National Tourism Priorities

The tourism priority issues will be a focus for national level advocacy, and steering a coordinated approach to seek solutions is integral in addressing these issues to make a significant contribution to the growth of regional tourism and communities.

Action Plan

The action plan outlines specific project initiatives and actions aligned with each strategic pillar of our strategy. It designates responsible leads for each project to ensure accountability and effective execution. By clearly defining roles and actions, this plan aims to facilitate structured progress and achieve our strategic priorities.

ART encourages its members to provide feedback to ensure the plan accurately reflects regional tourism and addresses the ongoing needs of the industry.

Feedback on the ART Strategic Plan closes 21 February 2025. 

 

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Resources

ART Strategic Plan 2025 – 28

The Australian Regional Tourism Strategic Plan guides key priorities and actions anticipated for 2025 – 2028. The ART Strategic Plan...