Agritourism Action Plan

ART will provide leadership on enabling the Strategy with coordinated support for the six priorities and recommendations.

1. Support sustainable & inclusive farm diversification: Engaging new and varied farmers to diversify, making it easier to build sustainable, profitable businesses and increasing Indigenous engagement in the sector. 
2. Support community capacity building with a focus on regional employment:   Supports skills and jobs development for farm families and the broader community. It acknowledges the increased resourcing required to diversify, and the change of skills needed to expand from farming into consumer facing tourism. 
3. Develop high quality, distinctly Australian agritourism experiences: Beyond farmers diversifying into tourism, experience development & improvement is required to deliver to our vision of attracting higher yielding visitors to regional areas. 
4. Promote the sector responsibly, with an alignment to food and drink:   Agritourism leans heavily into Australia’s reputation for food and drink, both in agriculture and hospitality. Generating demand with a focus on quality not quantity, sharing the story of people, place craft & produce.
5. Encourage genuine collaboration & enduring partnerships:   Leverages the experiences of others to support broader thinking, knowledge sharing and strengthen the sector’s timeliness to market. 
6. Provide sector leadership to support inclusive growth:   Australian Regional Tourism will support leadership of the sector as it evolves and matures, bringing the stakeholders on the growth journey