This guide has been created primarily for local governments with an interest in supporting agritourism growth for their region, and is produce and destination neutral. From the first trigger diversifying their existing business to development and launch of an agritourism product can take up to 5 years. Almost all farmers interviewed during this strategy development had at least one touchpoint with their local council on their journey to Agritourism. For this reason, local councils play a unique role in the future development of Agritourism experiences.