Tourism Capacity Building Program

Here at ART, we’ve pulled together some of the best brains in the industry to collaborate on the development of a tourism capacity building program.

The program is sponsored by Tourism Australia and is an online program consisting of 12 modules and has a Local Government flavour. And that’s because we think Local Government are often the biggest investors in the visitor economy, but also, are often the biggest barrier to its development.

The program is super affordable for ART members and if you’re not a member, it’s time to join! If you have three or more in your team wanting to complete the program, drop me an email for a group rate.

The program is for anyone working in tourism or destination management and provides insight into the role of the visitor economy in regional communities and best practice industry planning and development.

Modules include:

• Tourism and the Visitor Economy
• The importance of Social Licence
• Destination Management Planning
• Destination Management Planning – The Implementation Phase
• Local Government & Tourism
• Market Segmentation
• Destination Marketing
• Destination Storytelling
• Grant Writing
• Visitor Information Centres
• Regional Leadership
• Regional Events

You can enrol in the program HERE

Program facilitators: