Marketing Through the Fuel Crisis: Practical Strategies For Regions with Media Mortar
Australia are already feeling the impact through slower bookings, shorter stays and growing hesitation around road travel.
So how do we keep people travelling to the regions when confidence is low and cost pressures are high?
In this practical one-hour webinar, ART Ambassador Hannah Statham explored the current consumer mindset and shared actionable marketing strategies regional operators, destinations and tourism organisations can implement now to stay visible, relevant and resilient during the fuel crisis.
The session covered:
– Why marketing and communications are one of the worst things to cut in the current climate
– How to create messaging that cuts through the noise
– Ways to reposition regional travel as valuable, meaningful and worth prioritising in order to help rebuild consumer confidence
– Storytelling approaches that strengthen emotional connection and trust
– Low-cost marketing tactics that can help drive bookings in the short term
– Longer-lead strategies that support visitation over the next 6–12 months
Whether you manage accommodation, tours, attractions, hospitality or destination marketing, this webinar offers practical insights to help navigate the current landscape while continuing to inspire Australians to choose regional travel.