3 CRITICAL QUESTIONS REGIONAL COUNCILS NEED TO ASK ABOUT TOURISM

Most regional Councils don’t need another strategic planning process to grow tourism!

They need a supportive process that focuses on pragmatic results, ensuring that time, energy and ratepayers’ investments are not wasted.

There has been a focus on what has to be done, ultimately to the detriment of why and how.

Reliance on consultants to provide only strategic plans puts the future of tourism at the local government level (and for regional communities and economies) in a vulnerable position.

Regional councils need to decrease the risks associated with tourism projects and develop the talent and skills of their local people – this is essential to positive, long-term change.

@lindatillman of regional tourism consultancy Tilma Group in regional Queensland and @aliuren of learning and development service Kiikstart in regional South Australia share the same passion points about regional tourism, particularly that:

Local governments in regional Australia need to take a proactive approach to tourism, with a focus on increased efficiency and stronger outcomes, and less resource wastage.

Linda and Ali, experts in regional tourism, community development, and learning and development, help determine and activate priorities for regional councils who want to realise their full potential for future success.

See more here