This webinar explores how a successful and impactful rural tourism association was established in Belarus and benefitted thousands of association members over a 20-year period. Panelists Valeria Klitsounova from Belarusian State University and Darya Pukas from Colorado State University will share examples from the field including the creation of the first food and craft cluster in Belarus, the role of women entrepreneurship, and the development of cross-border routes with Latvia and Lithuania to promote culinary and craft heritage.