Australian Regional Tourism Convention

The ART Convention is a must-attend event for local councils, regional tourism organisations, tourism professionals, business and government personnel who wish to contribute to the future of regional tourism in Australia.

This year’s convention theme is ‘A Robust Visitor Economy – navigating our new future’.

Australian Regional Tourism and convention partner, City of Ballarat, are pleased to be holding the 2021 ART Convention in Ballarat, Victoria from 11-13 October.

The Convention provides a forum to discuss, debate and investigate solutions to issues, challenges and opportunities facing regional tourism. The Convention is for all sectors of the tourism industry to exchange ideas about ways to grow a sustainable regional destination and to showcase best practice success.

Registrations are now open through The Tourism Hub. Not a Hub member? Sign up here

Important update for existing Hub users:
If you are already registered for The Tourism Hub and haven’t logged in for a while, you will notice some changes we have been making!
When you first login you may be prompted to update your profile, you’ll need to make these changes (required fields and upload a profile pic) before you are able to proceed to The Hub site or register for ART Convention 2021.

New Hub users will be required to upload a profile picture to their account before they can proceed to The Hub site and prior to registering for ART Convention 2021.

If you have any issues in accessing The Hub or registering for Convention, please contact ART Tourism and Events Officer, Karly Fynn:

Convention Program

Coming soon!

Convention Venue & Accommodation

Convention 2021 will be held at the Mercure Ballarat Hotel and Convention Centre located at 613 Main Road, Ballarat.

The Mercure offers a range of accommodation and are pleased to offer the below rates for Convention delegates:

  • Single accommodation & breakfast @$171 per room per night
  • Twin/Double accommodation & breakfast @$191 per room per night
  • Two-bedroom Apartment & breakfast @$291 per apartment per night

To secure the above Convention Rates, reservations must be made via the Mercure Ballarat Hotel reservations team on 03 5327 1200 or

The above prices are only available when delegates state they are attending the “Australian Regional Tourism Conference” on 11-13 October 2021

Getting to Ballarat

The closest airport to Ballarat is Avalon or Tullamarine in Melbourne. From there it is a 1hr 15 minute drive.

Ballarat Airport Shuttlebus offers a shuttle service between Melbourne Tullamarine Airport and Ballarat.

Convention partners