Lori has had a diverse career in community and economic development for over 25 years. From Regional Marketing Manager at Tourism NSW, Community and Economic Development Manager at a Local Government Authority through to Senior Manager of Place Activation and Strategy at Sydney Olympic Park Authority.
In the past 15 years through her business, Lorick Management, she has held roles such as Event Manager of the NSW Tourism Awards, Marketing Manager of New England North West Tourism and CEO of Outback NSE Tourism, Hills Hawkesbury Tourism and South Coast Tourism. Through her business she now holds the role of Project Manager for Sturt’s Steps in Outback NSW, CEO of Outdoors NSW and General Manager of Visitor Economy Development.