A marketing and communications consultant with more than 30 years experience spanning across a variety of industry sectors; tour operations (AAT Kings), marketing agencies (Carlson Marketing) national and state tourist offices (Tourism Australia and South Australian Tourism Commission), Education (Study Adelaide and Westminster School) and hotels (Hyatt).
In 2020, I launched a consultancy working with a range of clients across different sectors to guide them on strategy and business development. As a sole trader, I work with both retainer clients and deliver on specific projects on request.
I have global work experience having been based in Sydney, the UK and Asia in senior marketing roles for much of my career, returning to my home town of Adelaide in 2012.
An understanding of all elements of marketing including brand integration, trade marketing and conversion, digital marketing, public relations, social media and influencer generated publicity.
Strategic thinker and planner using broad research methods integrating industry insights, consumer behaviours and distribution channels. Able to drive strategic and organisational change at all levels of business whilst fostering empathetic cultural change.
Able to work independently (through freelance experience) and also manage large groups in both government and private sectors.