Growing regional TOURISM is not a job but a passion! With over 15 years’ experience in marketing, communications and management in global hospitality companies such as Accor Asia Pacific, Sheraton Hotels & Resorts and Radison Hotels & Resorts based in Sydney, Melbourne and Brisbane, TOURISM is in my blood. I’ve also had plenty of on-the-ground experience at individual properties such as Crown Entertainment Complex Melbourne, Burswood Resort Perth and the Esplanade Hotel Fremantle (my home town).
Having met a farmer from the Midwest, a move to Geraldton meant a slight career change seeing me take up the role as Chief Executive Officer for the Mid West Chamber of Commerce and Industry before starting a partnership consultancy – Left of Centre Concepts & Events. Our company was responsible for procuring the funding for tourism projects such as the Wildflower Way (from Dalwallinu to Geraldton); HMAS Sydney II 70th and 75th commemorative events bringing the Governor General of Australia and high level politicians to the region.
Most recently, I have held roles with the Mid West Development Commission (Director Economic Development & Communications) and Progress Midwest (General Manager) and am currently employed at the City of Greater Geraldton as Economic Development Manager (Tourism|Marketing & Communications|Growing Greater Geraldton) with the Geraldton Visitor Centre reporting in through me. As a result of these roles, I have a strong established network of tourism industry operators both regional and cross regional and links into State and Federal Government.
I believe that growing regional tourism for a destination cannot be achieved in isolation. It requires an industry-led partnership approach between all key stakeholders. We’re all a part of the beautiful Australia’s Coral Coast and we need to ensure that we work together to bring visitors to this region. Having just returned from visits to China, Queensland and New South Wales, it’s clear that everyone is fighting for the global tourism dollar and the competition is fierce. But we have a unique collective product and the appetite is there for people to come and visit us.