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Drive tourism behaviour and how it can be used in planning for tourism
Peter Clay, Caravan Industry Association of Australia Ltd
Utilising mobile positioning data to analyse drive tourism behaviour can benefit local governments in their planning around tourism, crisis management and infrastructure usage. Learn from case study examples where data collected has provided key insights into drive distance and times, key roads used, businesses and attractions visited, impacts of events, home locations and more.
View Peter’s presentation here.
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