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NEW CAMPAIGN CELEBRATES CARAVAN & CAMPING HOLIDAYS
‘Feel More, Live More’ is the compelling promise of a new visitor economy campaign that has been launched to promote caravan and camping holidays in NSW.
Already the number one holiday accommodation choice in regional NSW, the popularity of holiday parks is set to skyrocket even further thanks to a partnership between Destination NSW and the Caravan & Camping Industry Association (CCIA) NSW.
The ‘Feel More, Live More’ campaign underpins the NSW Government’s ‘Feel New’ brand, developed to differentiate NSW from other destinations by focusing on its unique and diverse natural wonders and cultural offerings.
Minister for Enterprise, Investment and Trade, Minister for Tourism and Sport and Minister for Western Sydney Stuart Ayres said the caravan and camping industry played a vital role in the visitor economy, with more than 3.5 million caravan and camping trips taken in NSW in 2021 alone.
“The ‘Feel More, Live More’ campaign highlights why caravan and camping holidays are so beloved in NSW,” Mr Ayres said.
“Camping and caravanning are a great way to appreciate the beauty and wonder of NSW. We know visitors now want more than a checklist of things to see. They want experiences that inspire, amaze and revitalise them and staying at one of our state’s fantastic holiday parks is the perfect way to feel new.
“From the beach to the bush and everywhere in between, NSW is spoilt for choice and I know visitors from far and wide are guaranteed to have a memorable experience. I also encourage NSW residents to get out and explore their own backyard and help turbocharge the visitor economy in regional areas.”
“These beautiful ads build on the emotion and strength of the ‘Feel New’ brand and will connect consumers to http://www.caravancampingnsw.com where they can research, plan and book their next holiday.”
https://dnsw-corporatecomms.cmail20.com/t/r-l-tydyidtt-uddljudrhl-i/
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