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Norfolk Island – Marketing Representative
Expressions of Interest: Norfolk Island Regional Council (NIRC) is seeking expressions of interest for a Marketing Representative who will plan, develop and deliver a range of effective tourism destination marketing initiatives and the organisation’sTourism communications strategy. The Representative will work closely with the NIRC’s Tourism section to pro-
mote a consistent brand message and undertake stakeholder consultation and forums. This Representative must possess excellent organisational, promotional, communication and cooperative skills, and hold digital marketing expertise.
Key Responsibilities
- Develop and implement an annual marketing plan for Norfolk Island including two key areas of focus (Destination Marketing and Destination Development)
- Develop an industry engagement strategy for the Norfolk Island visitor economy to communicate plans with key stakeholders and encourage knowledge sharing.
- Provide skilled experience and strategic direction in marketing the destination, Norfolk Island
- Increase the awareness and image of Norfolk Island in the travel and trade industry (AU & NZ)
- Deliver destination marketing, consumer advertising, and marketing public relations.
- Foster strong relationships with airline industry stakeholders in Australia and New Zealand.
Key Accountabilities
- Provide strategic direction in marketing the destination by providing responsibilities and measures, and addressing strategic accountability areas (KPI’s) with the key focus of attracting 35,000 visitors annually
- Track leads, measure and report marketing results across all channels with relevant metrics to create monthly, quarterly and annual reports on sales & marketing activities, booking statistics and data collation
- Identify and foster relationships with key stakeholders, and develop strategic partnerships and alliances with local tour operators, relevant community groups, travel agents, wholesalers, as well as tourism/travel organisations within Australia and New Zealand
- Design and deliver high quality marketing collateral and stakeholder communications for print, electronic and social media distribution, and implement digital promotional campaigns
- Develop and implement in-service training and create a Tourism Marketing Toolkit as a guide for industry members – including best-practice marketing opportunities
- Facilitate trade functions, perform trade presentations, and coordinate trade/media familiarisation visits
- Investigate, negotiate and implement media promotional opportunities and consumer advertising campaigns – aligned with Norfolk Island Tourism’s destination branding guidelines.
CLOSING DATE: Friday 7 May 2021 4:00pm (GMT+11)
APPLICATIONS TO BE TITLED: Marketing Representative EOI 7/21
EMAIL APPLICATION TO: regionalcouncil@nirc.gov.nf
FURTHER INFORMATION: rose.evans@nirc.gov.nf @norfolkislandtourism
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