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Paid Social Media Campaign Specialist, TAS
Position Vacant: Paid Social Media Campaign Specialist (372864a)
Period of Appointment
12 month Fixed Term Appointment – . There is the opportunity for the successful applicant to work remotely from anywhere in Australia.
Tourism Tasmania has an exciting opportunity to join a passionate and innovative marketing team as a Paid Social Media Campaign Specialist.
The role plays an integral role to drive and deliver on the social media strategy for Tourism Tasmania’s domestic and international paid campaigns including leading the development, curation and production of written and visual content for campaigns as well as management of our community.
Central to this role is an inherent understanding of social media – especially paid social and how social media can integrate better with other digital channels to create a seamless customer experience when telling Tasmania’s story. You will work collaboratively with internal and external stakeholders to increase Tasmania’s share of voice and brand equity.
What we’re looking for:
You are a trailblazer in social content creation techniques and latest formats, challenging yourself and the team to drive innovation and change and find new ways to deliver successful outcomes. You collaborate on a global scale and know how to get people on board with your ideas, communicate openly and value relationships. You have a real passion for tourism and destination marketing, work with an holistic approach and solve problems logically and strategically.
Duties
- Develop and manage the implementation of Tourism Tasmania’s paid social media strategy, campaigns and projects.
- Work closely with program managers, teams and with external agencies to oversee the production of engaging and insights driven content that reflects strategic objectives, in-market nuances, and current trends and best practices to inspire and influence the customer journey.
- Curate and create (platform-first brand-appropriate) content and drive continual improvement by testing and monitoring across social media platforms to optimise based on results, and develop and execute industry leading social media marketing.
- Manage social media analytic platforms to provide key insights and drive real time enhancements on performance, reporting results and recommendations to inform strategy and platform expansion.
- Drive consumer advocacy across Tourism Tasmania’s social media channels, cultivating a strong community through day-to-day engagement and community management to inspire and influence the consumer journey.
- Provide specialist social media advice and insights and coordinate and evaluate technical, analytical and workflow systems to support the implementation of marketing projects.
- Work closely with Tourism Tasmania’s teams to ensure alignment and efficiency across campaign and ongoing content program work streams.
- Manage online brand reputation and implement appropriate risk mitigation strategies.
Desirable Requirements
Demonstrated affinity and alignment with the brand and knowledge of Tasmania as a destination.
Download the Statement of Duties and Associated Documents
Statement of Duties – Paid Media Campaign Specialist 372864a.DOCX
Statement of Duties – Paid Media Campaign Specialist 372864a.pdf
For more information
Name: Liza-Jane Sowden Position: Manager Social Media Email: liza-jane.sowden@tourism.tas.gov.au Phone: 0458 342 147
How to apply
Applicants are requested to provide a 2 page statement addressing the ‘what you need to have’, plus a current CV and portfolio of work (to be submitted in PDF format).
Online applications are preferred, please click the blue Apply Now button. If you apply online please do not send a hard copy application as well.
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Complete the following application form and email your application to us at recruitment@tourism.tas.gov.au
Application for Employment (Form 201).DOCX
Application for Employment (Form 201).pdf
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Post your application with the above application form to:
People and Culture
Department of State Growth
GPO Box 536
HOBART TAS 7001 -
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