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TOURISM AUSTRALIA UPDATE: COME AND SAY G’DAY – DON’T GO SMALL. GO AUSTRALIA
This week, Tourism Australia launched a new campaign internationally to encourage travellers to book their next big holiday to Australia. With international borders reopening to all fully vaccinated tourists and other visitors from 21 February 2022, the Don’t Go Small. Go Australia campaign is being rolled out to remind travellers of all the incredible experiences that await them in Australia.
To kick off the campaign, Tourism Australia has taken over landmark sites including London’s Piccadilly Circus and New York City’s Times Square this week, inviting international travellers to Come and Say G’day with the message projected on the digital screens until Sunday 20 February. To spark excitement amongst Londoners and New Yorkers about the return of travel to Australia, the bright and sunny creative features a kangaroo on a pristine Aussie beach.
Come and Say G’Day – Don’t Go Small. Go Australia will run in Germany, France, Italy, and Canada as well as the USA and UK.
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