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LGBTQ+ inclusivity training workshops


Husbands That Travel (HTT) have created LGBTQ+ inclusivity training workshops for operators and RTOs to learn how to welcome LGBTQ+ travellers to be their full selves. The workshop is tailored to the LGBTQ+ travel market in Australia based on HTTs 2022 LGBTQ+ Australia Traveller Survey; collecting the experiences and recommendations of over 500 queer travellers in Australia with traveller anecdotes and statistics throughout. In these interactive workshops owner operators will: (1) understand the experiences of LGBTQ+ travellers in Australia today; and (2) learn how to create an inclusive marketing plan and welcoming experience for LGBTQ+ travellers. Husbands That Travel have delivered this workshop to Margaret River & Busselton Tourism Association, Hilton Australasia and Destination New South Wales.
 
Case Study: Margaret River engaged Husbands That Travel to help make Margaret River a welcoming and must-do destination for queer travellers. 
 
“We were delighted to work with Husbands That Travel on a ‘Welcoming Travel’ workshop for MRBTA members. Charlie’s facilitation of the program, from initial development to workshop delivery, was responsive to our particular needs and of a high-quality. The research conducted by HTT provided some significant insights that allowed operators to deepen their understanding of the LGBTQ+ community and the challenges they often face in the travels. The provision of practical and achievable action plans has allowed operators to set a strategy to further their welcoming practices into the future.” – MRBTA CEO, Sharna Kearny
 
Husbands That Travel took a multi faceted approach to their partnership with Margaret River RTO to ensure that Margaret River was not only successful in marketing itself as an inclusive destination, but able to deliver on that promise to LGBTQIA+ travellers. As such we undertook the following activities:

  • Inclusivity workshop for owner operators: we ran a 2-hour online workshop with owners to raise their awareness of LGBTQIA+ traveller experiences / anxieties in Australia today, and the actions operators can implement to ensure their experience is welcoming, and their marketing activities inclusive.
  • Social media campaign: we ran a social media campaign on our channels to promote Margaret River as a destination to our 120k+ social media following.
  • Inclusive imagery: we created imagery and video media assets for the RTO & operators to represent LGBTQIA+ travellers authentically on their own channels.
  • Consulting: we strategised a plan for MRBTA to attract LGBTQIA+ travellers long term including website resources and ongoing training

Find out more here and connect with Husbands That Travel via email hello@gaysthattravel.com or phone 0413 195 597.