PROJECT PHASE ONE | Local Government Research
In October 2016, Australian Regional Tourism commissioned DBM Consultants to undertake research into the ‘Local Government Spend on Tourism’. More than 250 of the 561 councils who were invited to take part (or 46% of councils in regional Australia) contributed to the research which was published in early 2017.
The highlights of the research indicate nationally, that the annual investment on tourism initiatives and programs from Local Government is over $373 million with $250 million being invested by the regional and remote Local Governments.
The research quantifies the important role local government plays in supporting Australia’s tourism industry through events and services such as visitor information centres, festivals, promotion, marketing and tourism development. Local Government themselves realise the important role they play, as indicated in the research with 9 in 10 agreeing tourism offered future economic development opportunities.
PROJECT PHASE TWO | Visitor Economy Thinking for Local Government
ART recognises the important role Local Government plays in regional tourism and is committed to supporting councils so they grow and develop their local visitor economy.
Regional councils across Australia are taking a closer look at how the tourism dollar can benefit their region. Within local government there is a broad range of knowledge and experience in growing sustainable visitor economies and a wide variance in investment. As major asset owners, service providers and decision makers, councils sit at the heart of the visitor experience.
ART is committed to helping our regions become adept at the application of Visitor Economy Thinking. This will enable our regions to take advantage of a sector that they can truly shape and develop to meet the needs of their communities, in their way and on their terms.
To assist with with ART has released a new toolkit which seeks to encourage discussion and collaboration as well as provide councils with a clear and simple way to ensure they can reap the benefits of a sustainable visitor economy.