Regional Tourism can sometimes be a tricky space. Working in the regions, we don’t always have a team on hand to troubleshoot, brainstorm or lean on. Prolonged drought and bushfires, followed by COVID-19 and now extensive flooding on the east coast, have made times tough in regional Australia and as an industry, we need to support each other as we move forward.
The Tourism Hub has been designed specifically for regional tourism professionals to connect, share information and best practice solutions to common challenges.
ART have formed a Regional Tourism Ambassador team to act as our community experts, and to develop and share relevant information through the Tourism Hub.
Are you interested in becoming a Regional Tourism Ambassador? Sign up to the Tourism Hub and fill in our Expression of Interest form and we’ll be in touch!
Regional Tourism Ambassadors
Alysia Brandenburg | Director at Alysia Brandenburg
Alysia has been involved in the regional tourism industry since her teens working in the family hotel in Dimboola, Victoria. Alysia holds a Master of Tourism from Monash University, is a Victorian Tourism Award Judge and has worked for multiple entities including resorts, tourism boards, associations and state government. She is a Non-Executive Director of Ecotourism Australia and holds IAP2 engagement certification.
Alysia has a passion and expertise for engaging in a collaborate manner, focused on sustainable destination planning, product experience architecture, community involvement and industry development. She was the architect of award-winning regional tourism experiences during her career at Parks Victoria and developed nature-based tourism strategies and products.
Alysia continues to work with clients in the experience economy on strategy, analysis and development. She has a personal commitment to the health benefits of engaging with nature and is dedicated to experience development that connects visitors with people, place and storytelling in a sustainable manner. She is highly regarded as a tourism specialist and industry leader, has a great team spirit, sense of humour and capacity to bring people together to progress concepts to reality.
Carolyn Childs | Futurist, Strategist, CEO at MyTravelResearch.com
MyTravelResearch.com CEO, Futurist and Strategist Carolyn Childs’ passion is empowering travel organisations to succeed. Her career spans 30+ years & 35+ countries including with Travel Research Centre, the International Air Transport Association & heading TNS’s Australian travel vertical.
She is a top-rated speaker; has published an e-book (emerging markets) and white papers on Trends, Markets (e.g. India), Tourism Sectors (e.g. Luxury) & Policy (Taxes). She is Immediate Past President TTRA Asia-Pacific, a Certified Member of the Market Research Society, sits on World Tourism Association for Culture and Heritage’s Advisory Panel and was on the UNWTO Panel of World Tourism Experts.
Katrina Denoux | Postgraduate Academic & Lecturer – Agritourism & Culinary Tourism
Katrina Denoux is an Ambassador for Regional Tourism Australia. With M.HSc wellbeing practitioner & Gastronomic Tourism (Le Cordon Bleu) qualifications, she is a specialist in boutique heritage & nature-led regional accommodation, wellbeing itineraries, wine & gastronomic tourism, & specialises in the promotion of the three pillars of environmental, socio-cultural & economic sustainability. Her own postgraduate studies were in organic viticulture assays of international Agritourism regions. Operating tourism accom businesses in both France & Australia, she has had her feet firmly planted in the regional tourism community for the last two decades (actually, since tiny-tot years – travelling with her mum who had her career with Ansett Airlines!). She is also an Academic leader: a Learning Designer – developing degrees, training faculty, & lectures Postgraduate Tourism/Hospitality/Event Management & Sustainable Business Leadership, & is a judge for State Tourism Awards. Katrina is passionate about helping tourism businesses develop & champion themselves in the Experience Economy.
Peter Freeman | Managing Director & Digital Strategist at WOOF Media
Peter is the Managing Director at WOOF Media, a team of creative professionals who believe tourism is an opportunity to grow and sustain our regions. Why? Well, it’s simple really – they want to make sure future generations can experience the quality of life those of us who ‘grew up in the country’ enjoyed.
Since 2001, the company has evolved from a small design studio in coastal South Australia to a distributed business with team members across regional Australia and Canada. Distance truly is no barrier. From visitor guides and maps through to branding, websites, social media and ongoing digital marketing support – WOOF Media are ready, willing and able to support regional tourism clients everywhere.
Giovanna Lever | Founder and Managing Director of Sparrowly Group
HI, I’m Giovanna Lever. I am the founder and Managing Director of Sparrowly Group leading its consulting, mentoring and training work for the visitor economy. I believe in the direct and indirect power of the visitor economy and work towards developing solutions that enable the sector’s continued success. And we’ve done that with over 500 small businesses throughout Australia through transformation projects with organisations including Macadamia Australia, South Australian Tourism Commission and the Department of Regional NSW.
I began Sparrowly Group in 2015 with a vision to help create better, sustainable businesses backed by a better workforce for the future. This is our continued focus. Adding continued value to this sector is key. This includes the development of two research papers on accessible tourism and career pathways.
Lori Modde | Managing Director of Lorick Management
Lori Modde has had a diverse career in community and economic development of over 25 years. From Regional Marketing Manager at Tourism NSW, Community and Economic Development Manager at a Local Government Authority through to Senior Manager of Place Activation and Strategy at Sydney Olympic Park Authority.
In the past 15 years through her business, Lorick Management, she has held roles such as Event Manager of the NSW Tourism Awards, Marketing Manager of New England North West Tourism and CEO of Outback NSW Tourism, Hills Hawkesbury Tourism and South Coast Tourism. Through her business she now hold the role of Project Manager for Sturt’s Steps in Outback NSW, CEO of Outdoors NSW and General Manager of Visitor Economy Development.
Hannah Statham | Founder and Director, Media Mortar
Hannah might only just clear five foot, but she could easily enter herself into a heavy weight content marketing competition. Her signature move? Planting a target on your audience’s back and hitting them with bullseye accuracy. She’s first and foremost a content marketer, creating words, images and videos for clients, the kind of content that stops people in their thumb-scrolling tracks. With ten years’ experience in tourism and lifestyle marketing, Hannah brings a contagious energy to every task she does. She’s as creative as she is strategic and spends most of her time unashamedly working on her client’s big picture. When she’s not refreshing her Instagram feed, you’ll find Hannah searching for the best gnocchi in Brisbane.
Kate Shilling | Executive Officer of Ultimate Winery Experience Australia
Kate Shilling is a strategic sales and marketing professional, passionate about connecting tourism enterprises in regional Australia. With a strong track record in partnership marketing across the travel industry, Kate has worked with leading distributors, media, creative and digital agencies to develop and distribute innovative tourism experiences in Australia and overseas.
Kate’s CV includes leadership roles at Flight Centre, Tourism NT, NRMA Travel, Qantas Holidays, Helloworld and Australian Traveller Media. Kate is the founder of Family History Holidays, the Chair of Destination Riverina Murray, and has been the Executive Officer of Ultimate Winery Experiences Australia for nearly two years.
Linda Tillman | Managing Director of Tilma Group
Linda is Managing Director of regional tourism and events agency, Tilma Group, and a recently retired Director on the Board of Australian Regional Tourism. She is a regional tourism strategist and practitioner boasting a suite of regional tourism and event expertise with LGAs and RTOs across Australia in regional tourism and event development, tourism strategy, destination marketing, regional branding, and event development. Linda is also the founder regional events capacity building program www.reventsacademy.com
Linda has a strong marketing and events background, coupled with intuitive skills in community and tourism development, and has worked on a range of regional tourism and events projects such as destination branding, regional tourism strategy and development, regional event strategies and capacity building, destination marketing campaigns, and industry training and mentoring. Linda has an intimate understanding of regional Australia and an innate ability to connect with regional communities that has been a standout over the past fifteen years of her career in regional tourism and events.
Paige Rowett and Rebecca White | Founders and Managing Directors at The Tourism Collective
As a team, we have been working in the tourism industry for a combined 40+ years, including time with the South Australian Tourism Commission and Tourism Barossa. We founded The Tourism Collective (formerly Tourism eSchool) in 2012 and over the last 10 years have mentored thousands of tourism businesses, local government, and destination marketers around Australia in best practice tourism marketing via our tailored Marketing Mentoring Programs, Conference Speaking and Workshops. We’ve remained agile in our quest to add value to the tourism industry, which has seen our services expand to include strategic planning, destination marketing and project management, as we are passionate about helping destinations grow sustainable visitor economies that add real value to their local communities.
You can catch up on the Regional Tourism Ambassador team’s industry insights and posts through the blog featured on The Tourism Hub (free registration required).