Written by Ali Uren – Founder and Director of Kiikstart
To be able to redesign ourselves and our businesses, it’s essential we’re looking at not just what we’re doing in business but how we’re doing it.
This requires a well thought through, but a brave review of job roles to ensure what we’re doing still has relevance and value to the business and the market we are serving.
We need to ask:
SHIFTING WHERE OUR FOCUS NEEDS TO GO AS LEADERS
Innovation can be about product and service (the WHAT), but more importantly, it’s about the style and way the consumer interacts with the product, team, brand and overall communications.
True innovation can and is found in the HOW and the WHY of our service and product design.
This means we must move from thinking all about the strategy most of the time (the what) and commit more energy and focus into designing and delivering the tactics (the how).
THINKING AND IMAGINATION WILL BE ESSENTIAL
2020 saw the rate of Innvoation accelerate but most business models, skill sets and processes fail to keep pace.
We should not be surprised by this as models, people and processes have been designed in the past with a different set of trends, expectations and influences.
Regardless of the role, the ability to be able to think and be creative and imaginative is key to a business’s ability to grow and remain relevant.
The teams who can most successfully respond to uncertainty will be able to design roles and cultural environments that do the following:
Each role needs to allow space for:
TECHNOLOGY AND HOW IT RELATES TO ROLE DESIGN
Technology is such a vital part of a business, but before you introduce technology into your job roles, stop and consider the following points:
Technology needs to be able to bring benefit such as:
Curious to explore more please reach out to Ali Uren on 0428593400, email enquiries@kiikstart.com or connect in via kiikstart.com or the Kiikstart Facebook, Instagram and LinkedIn pages.