This guide has been created primarily for farmers with an interest in diversifying their farm to include a tourism business and is produce and destination neutral. It summarises the feedback and experiences of more than 200 existing farmers and Agritourism stakeholders to provide insights to those beginning the Agritourism journey. Each producer, farm, local council region and tourism destination is unique, but the journey from farmer to tourism operator was striking in its similarity across the country. This guide is intended to be complementary to the wealth of small business resources available in each State and Territory and build on the catalogue of work that exists for Agritourism operators globally.