As a dedicated and passionate tourism and local government professional, Joel has extensive experience spanning 12 years in roles in Victoria’s Goldfields region as Manager Tourism, Events and Culture at Central Goldfields Shire Council, and as the current Coordinator Visitor Economy at City of Ballarat in Victoria. To accompany this local government experience, Joel spent 7 years as a board member of Bendigo Regional Tourism Board up until 2019, where he moved for his new role at the other bookend of the Goldfields, in Ballarat.
Committed to professional development, and to accompany Joel’s experience, he has a Bachelor Degree of Business majoring in Tourism Management, along with a Graduate Certificate in Management both from Victoria University.
In his current role as Coordinator Visitor Economy at City of Ballarat – Victoria’s inaugural Top Tourism Town, Joel is committed and driven to deliver thriving regional visitor economy development through focussed research, destination management planning, product development, industry development through capacity and capability building, stakeholder engagement and, tactical marketing.
Joel has driven and delivered strategic projects that have included but not limited to the Ballarat Traveller Experience Plan, Ballarat Visitor Economy Strategy, Bendigo Region Destination Management Plan, Central Goldfields Tourism and Events Strategy, along with various Regional Brand Personality Blueprints and Visitor Servicing strategies.
Born and raised in the regional Victorian community of Maryborough, Joel has a passion for working with and growing regional communities, along driving, educating, and influencing these communities on the importance and impact of a thriving local visitor economy and the role it plays.
In his spare time, Joel loves nothing more than visiting and making memories in the many breathtaking destinations that regional Australia has to offer with his family and friends. Joel would like nothing more than being able to play a role in making sure these regional destinations continue to grow and prosper for the generations to come.